What Is Demarketing

What is de-marketing? De-marketing is a process to make a product less attractive (so that the exact of the product impart reduce). The company ordain take measures to decrease the have of customers on a product. A good cause of de-marketing is cigarettes. Companies sic phrases as smoking kills on the boxes of their cigarettes, to make plenty aware of the hazards of smoking. They wish this measure will reduce the bill of smokers in the world.This is a great object lesson for de-marketing. I found the following denomination on the internet Hungary institutes hamburger-tax. Link of member http//www. ibtimes. com/hungary-institutes-hamburger-tax-293105) The phrase is about the fact that Hungary institutes a tax on proinflammatory food. They will raise the taxes on food that deems unhealthy, such as hamburgers, energy drinks, salted nuts, crisps and opposite junk food. I speculate this is an pract icing session of de-marketing, because they try to make unhealthy food le ss attractive (with aerodynamic lift the taxes on it), in the hope people will buy it less and feed more healthy food.Another example of de-marketing is on the following product Magnum ice-skating rink creams. Een beroemde De-marketing case Magnum ijsjes In heated up eerste jaar digital audiotape de magnum ijsjes op de markt kwamen kon men niet of nauwelijks aan de vraag voldoen. Men kon de prijs verhogen, maar men koos voor het minder aantrekkelijk maken van het product. Zo werden de mooi ontworpen verpakking vervangen inlet gewoon een simpele zilverkleurige folie. Het product zag er gewoon wat minder aantrekkelijk uit. Daarnaast werd er juist een grote marketing campagne gestart om de vraag naar Cornettos te verhogen.Hiermee zou de vraag naar Magnums ook iets dalen. I will summarize this article In the first years that Magnum (the ice cream brand) was active, the demand to their product was so high, that the company could not satisfy the demand of their customers. To reduce t he demand for Magnum ice creams, they put the ice creams in simple grey-haired wrapping paper to make the boxing less attractive. Another measure they took, was to premiss the Cornetto (another product of the company). This would reduce the demand of magnums slightly.